In Season: Dallas-area nursery business branches out

JIM MAHONEY/Staff Photographer - Ruibal's Plants of Texas employee Luis Ramirez carries a basket of Spring mix flowers near the Farmer's Market in Dallas.

Special Contributor
Published: 26 March 2013 05:45 PM

An odd sort of déjà-vu strikes when you see the Ruibal’s Rosemeade Market sign in east Carrollton. Isn’t Ruibal’s Plants of Texas the place across the street from the Dallas Farmers Market?

Yes, it is. The family nursery business with two other Dallas locations bought out Rosemeade Market and Greenhouse, but not to change the concept. Rather, they want to improve it, Mark Ruibal says.
The Ruibal family plans to do what it does well, he says, by developing the nursery side of the business.

That leaves former owner Chuck Cox and most of his crew free to concentrate on the market side, which already emphasizes fresh produce, much of it from daily runs to the Dallas Farmers Market, as well as artisanal and natural foods, such as unhomogenized, low-temperature-pasteurized local milk (the closest you can buy to raw).

The idea of combining the nursery and market concepts “is where nurseries are going in the future,” says Ruibal. Jackson’s Home and Garden on Lemmon Avenue across from Dallas Love Field has a substantial collection of artisanal sauces.

Ruibal adds that his family’s nursery business dovetails with the whole locavore mind-set. “Our farm is eight miles from downtown.”

Ruibal’s Rosemeade Market, 3646 E. Rosemeade Parkway at Marsh Lane, Carrollton; 972-306-2899; rosemeademarket .com; open seven days a week.

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